Whoa, Nelly (Furtado)! Did Rogers cave in to the raging iPhone controversy? Sadly no, not really.

As we hinted might happen a few days ago, Rogers has quietly responded to public pressure and added a more robust data option to its slate of iPhone plans. But the new, limited-time offering announced this morning still falls short of the U.S.-style all-you-can-eat voice and data plans that many potential iPhone buyers have been demanding.

From this Friday until Aug. 31 (my birthday, if anyone cares), iPhone buyers will have the option of picking their own standard voice plan and adding a $30 data plan that gives them 6 GB of mobile data per month.

While this is still short of an unlimited plan, I don't even use 6 GB per month on my home PC broadband connection, so I can't fathom burning through more that six gigs on a phone. Unless you're constantly downloading video on your iPhone, this is essentially as good as an unlimited data option.

That said, as soon as you're no longer buying one of Rogers' specific iPhone plans — the cheapest being the $60 150 daytime minutes/400 MB of data/75 text messages option — you're going to get nickel-and-dimed. Rogers' Mega Time 30 plan, for instance, gives you the 150 weekday minutes plus unlimited evenings and weekends (though "evenings" is a misnomer, since free calling doesn't start until 9 p.m.) for $30, but no text messages. Once you add text messages, and then voicemail, the system access fee, maybe an upgrade here and there, you're still going to be paying far more than any other iPhone user in the world.

Although really, you're paying extra for most of that stuff with the iPhone packages anyway. Hell, just trying to navigate Rogers' byzantine website to get information on their confusingly named plans is a chore. Rogers, please, give your website a ground-up overhaul. It's meant to be a tool for communicating with your customers, not a barrier that shuts them out.

The 6 GB data offer — which only lasts until Aug. 31, remember — should act as a small bucket of water tossed on the forest fire of controversy surrounding the Canadian iPhone launch. It's better that a kick to the head, but won't be enough to silence critics.