Edmonton Sun

Monday, December 7, 2009

Blogs

Aug 27, 2009

Permalink 19:34 pm, Graham Hicks / General, 479 words  

The arrogance of rock 'n' roll gods


AC/DC rolled into town last night.

Some 60,000 of your folks thought the mighty Australian rockers were worth $100-plus a ticket to stand in the rain make devil horn finger salutes.

AC/DC rakes in $6 million in ticket sales, plus another $1 million in merchandising. Again, you're happy to spend $60 to advertise the band on your t-shirt.

Not bad for two hours' work!

But would they deign to talk to any of the local rock 'n' roll writers? No.

Sit down for a 15 minute interview with somebody from a local rock station? No.

Do they make it very difficult for local news media photographers to do their job? Usually. AC/DC wasn't so bad, the usual few minutes at the start of the show. But other monster acts are getting more and more ridiculous about allowing photographers into their shows.

It's not just AC/DC.

ALL the big rock acts are the same.

Up to a certain point in their careers, they are begging for media exposure.

Then they hit a million sales, and BOOM, they're in a bubble.

The media - their single greatest way to communicate with their fans - is completely cut off.

A band like AC/DC will give a few interviews to a few global networks when a new album is released, or at the start of a tour.

Then they clam up, close the door.

The Rolling Stones, years ago, spent four or five days in Edmonton before and after their first big show, staying at the Hotel Mac. Did they make any effort to communicate with the local press?

Are you kidding. It was all a cat and mouse game just to get a sighting, or a photograph of the back of Mick Jagger's neck.

Country stars are much better, much more appreciative of who brought them to the dance.

I remember being flabbergasted when country super-star Garth Brooks, in town for a three-night stand in Rexall Place at the height of his popularity, actually held a bonafide press conference! And he was polite! Listened carefully! Tried to answer truthfully!

Every professional athlete, no matter how grossly over-paid, will usually hold court with the media after the game, offer a few cliches and disappear into the shower. But at least they show up. In fact, they are contractually obligated to be available, if their team so desires.

Wouldn't it be fun if a rock band did the same thing. Invited the media into the dressing room after the show, to talk about the show? Wouldn't that be a great story to read the next day?

But they never do.

What? You actually want to subject me to some punk local rock 'n' roll writer? How dare you! My time is far too valuable!

Arrogant, I say, arrogant.

They pull $7 million out of the city, and can't be bothered to do anything besides play.


Permalink 7 comments Bookmark and Share

Comments:

Comment from: Mavis Beckham [Visitor]
And playing isn't enough? It is what made them famous, after all - not speaking to reporters.

Generally, Country singers bank on being "good ol' boys(girls)". It's part of their image, part of how they market themselves to the masses. A large part of their public appeal is that they ARE accessible, or at least you are led to believe they are.

Rock and Roll acts, on the other hand, are sold differently. Their overall appeal is that of aloofness, of giving the establishment a giant middle finger. You aren't supposed to feel like they are your next door neighbour.

And you said yourself that athletes are *contractually* obligated to give those interviews.

I don't think cities would welcome large rock bands if they were simply sucking millions of dollars away from them. Lots of people got paid out of that $7million, not the least of whom are people that live and work and spend their money in Edmonton. How much did the Commonwealth make? How many of those 60k people went out after the show and spent even more money in the city?
Permalink 28/08/2009 @ 10:44
Comment from: Richard Mogg [Visitor]
The show was great. The music was all AC/DC. The message comunicated in a manner that was easily understood by the fans.

But you do have my curiosity going: If you were given a 15 minute interview with the boys in the band, what would be the first question you would ask? And how could you be sure that your question would be unique? A question that hasn't been answered a hundred times or more in the miriad of Rock 'n' Roll mag interviews that AC/DC has done in the last three decades?

Did you enjoy the concert?
Permalink 28/08/2009 @ 11:09
Comment from: ghicks [Member]
sent by a reader via e-mail

Dear Mr. Hicks,

I just read your post about the AC/DC concert and thought you were the
person being arrogant and I say that with sincere respect. You've been
in the business long enough to know the boys have been playing for over
30+ years. Not to mention that every question that could be asked has
probably been asked hundreds of times. What question that you did not
get to ask caused you to have such hostility toward AC/DC. Or was it
the fact that your pride was hurt that you didn't get the customary all
access to the boys. Just like you they are older, work hard and are
trying to give their fans what they want. Maybe they were tired or one
of them didn't feel well so I wouldn't take it personally. You should
have known this but it could be that there are quite a few rookies
working for them on this tour and one of these newbies could have
possibly made a mistake.

Either way I don't understand your attack on them and I think you should
post some sort of apology to AC/DC and to the fans for such a negative
post. As we both know your article had less to do with AC/DC than it
had with your pride.

Sincerely and with the highest regards,

C. Thomas
Houston, TX
Permalink 28/08/2009 @ 15:17
Comment from: ghicks [Member]

1. I'm amazed that anybody would defend a rock star's "right" not to talk to the press. The media is there for the fans. The fans made them what they are.

Any decent interviewer, if the subject is at all willing, can find a conversation that will shed new light and be fun for both interviewer and subject. I think the idea of meeting with journalists AFTER the show, to talk about the show, might be a great read for all the fans the next day.

2. I couldn't care less about talking to any rock stars.

Been there, did that, in an earlier phase in my writing career and have no wish to re-visit. I hardly go to any concerts any more. Three songs in and I'm bored.

So this is not about me. I just think they all tend to treat the media in every city they go to with contempt.

3. Believe me, most of the money leaves with the band and the promoters. I have no problem with that, it's a for-profit business.

Permalink 28/08/2009 @ 15:24
Comment from: Marnie Tunay [Visitor]
If "this is not about" you, Graham, then who is it about, and if it's about a reporter, why does he/she need you to speak for him/her?
fakirscanada.spaces.live.
Permalink 30/08/2009 @ 03:56
Comment from: andrew lundell [Visitor]
@ghicks

You wrote: "The media - their single greatest way to communicate with their fans - is completely cut off."...

uhh, they have this thing called the AC/DC homepage, where they control the entire content of their message to the fans.

The internet is their single greatest way to communicate with their fans. Print media and rock journalists are becoming obsolete.

Permalink 31/08/2009 @ 14:10
Comment from: Sorin M [Visitor]
@ C.Thomas
You've got to be kidding me. Apologize for the article? This must be one of the greatest materials on this topic, because the bands ARE arrogant, most of them. Big time. Every time when somebody comes to town I am looking in the newspapers for interviews with them but...none. That's because - just as Graham wrote - they ignore media.

You say "every question that could be asked has probably been asked hundreds of times". So now what? AC/DC shouldn't give any interviews because all the questions and answers expired 18 years ago? Not to mention that you probably didn't read Hicks' article throughout. He wrote: "Invited the media into the dressing room after the show, to talk about the show". See that? Talk ABOUT the show.

Anyhow, I can see that you are a big fan and I respect that.

Sincerely,
Sorin
Permalink 03/09/2009 @ 16:42

Leave a comment:

Comment on this story?
to Canoe Passport
to leave a comment.



Graham Hicks is a veteran lead columnist with the Edmonton Sun, writing the popular five-days-a-week "about town" column Hicks on Six.

Full Bio

Sections

December 2009
Mon Tue Wed Thu Fri Sat Sun
<<  <   >  >>
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

RSS/Atom Feeds

Search

Participate to blog